A marketing department, in a folder.
I set it up knowing nothing about marketing. I recruited seven specialist roles and a director, and now it watches the market, has the idea, shoots the product photography, lifestyle scenes and video itself, then posts and manages the socials. I just sign off.
Every product needs photography, listings, videos, social content and someone watching the competition, every week.
That's a marketing department. A business my size can't justify one, so it lands on whoever has a spare evening.
So I recruited a whole department.
A director to set the strategy, and seven specialist roles under it, a scout, an ideas desk, a studio, a quality gate, a publisher, a community desk and an analyst. Each with a charter, a quality bar, and a human holding sign-off.
One department, the whole content operation.
A verified watch-list, swept daily, winning content torn down into reusable recipes.
Clean pack shots from the real box art and cards, never invented, always the real game.
The product in a real moment, a game night, a table, a shelf, styled, not stock.
Idea to finished clip, keyframes, checked, then cut, ready to post.
Full image carousels and A+ content across the range, upload-ready.
Approved work scheduled and published across the channels, it manages the calendar, not just the studio.
It doesn't brief the work. It makes it.
Every frame is built from the real box art and cards, on a prompt, then checked before I ever see it. This is genuine Format Games content, produced in-house, right across the range.
A whole listing, tile by tile.
Not a hero shot and a shrug, the full image carousel: the pack, the box facts, how it plays, the cards, the variety, the contents. Built to Amazon's spec, upload-ready, across the range.
It studies what's working, then reuses it.
A verified watch-list of competitors, swept daily. When something takes off, it's torn down into a recipe the studio can run again, on my games.
Nothing ships that isn't good enough.
Every piece is checked against a fidelity bar before it reaches me, and if it can't clear it, it stops and asks for help rather than shipping something weak.
It even clocks in like an employee.
It keeps its own timesheet.
It reads the handover to clock in, writes it to clock out, and logs full working days. A department's output, and it turns up for the shift.
A whole department's output, and I still hold every sign-off.
You don't need to know the domain.
I recruited a marketing department knowing nothing about marketing. The method carries it, charter, quality bar, sign-off gates. The domain knowledge arrives with the hire.