You don't need an AI strategy.
You need AI running through your business.
I shared the same anxiety 18 months ago. I've built five businesses around AI since. Now I'd like to do that for yours.
Start a 30-minute conversationIf any of this sounds familiar.
AI doesn't start with a strategy. It starts with a workflow.
Start with one — to prove the model pays back. Then we do the next. Then the next. AI ends up running everywhere in your business that matters. Paid back in weeks, not quarters.
What an installed workflow looks like.
One input. Validated outputs. Hours of admin freed. The shape is the same for everything your team does manually today.
What changes for you.
How it actually works.
Three sectors. One install pattern.
I'm not a consultant. I'm the operator.
I built these workflows in my own businesses first.Then operators I know saw them working — and asked how. So I started installing them for businesses like yours too.
Three questions worth asking.
I haven't done anything with AI yet. Where do I start? +
Start with one workflow. Not a strategy. Not a tool. Pick ONE job your team does every week — admin, a report, a reconciliation — and we install AI to do it. That's the first thing. The rest follows on from that.
What does this cost? +
First call is free. So is the discovery day that follows. After that it depends on what we install — we agree the shape of the engagement together once we've seen the workflows. Fractional retainer is also available if you want me embedded month to month. I won't quote you before the discovery — anything before then is a guess.
Why are there no client names on this site? +
Because discretion is a feature. Your competitors find out what AI you've installed from your numbers — not from our website. I'm happy to walk you through what's running, under NDA, on the call.
Twenty-one years of operating.
I started in logistics in my early twenties — area manager at SWR, a national recycling business later acquired by Biffa. From there: eight years as director and co-owner of Cranleigh Scientific, a scientific recruitment firm. Then I bought, ran and later sold a Molly Maid cleaning franchise. The five businesses I'm running today are The Butchery Group — three retail shops co-built from one — a wholesale operation standing up alongside it, and Format Games, the board game manufacturer-publisher I've been CEO of since 2021. All five with AI installed across the business.
Here's what that operator job has actually looked like. Full P&L responsibility every time. Finance Director hat on right now for the butchery group. Seventeen years of B2B sales. Hands-on supply chain — running customer-setup feeds for national retailers. Marketing, product development, manufacturing at scale, hiring and firing, system rebuilds, multi-retailer launches in sixteen countries. There is no function in a small business I haven't personally run.
Based in West Sussex. Married, two boys. Half decent footballer and can hack around a golf course.
Tell me what your team is doing manually. I'll tell you what could be installed.
A 30-minute conversation. No pitch deck. No follow-up sequence. You leave with one or two specific ideas — useful even if we never work together.