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Case study · Format Games

The import operation that looks after itself.

One AI Logistics Director manages Format Games' entire import operation, factory to shelf. It's the reason I can service a six-figure retail programme I could never have staffed for. I just move the information along.

The job

A factory to chase, a dozen orders in the air, customs papers that change in every country, retail slots to hit, and the cash behind all of it.

Normally a full-time logistics manager and a team under them. In a smaller business, it quietly becomes the founder's week.

What I built

So I recruited a Logistics Director.

Not a chatbot on the inbox, a delegated director with a mandate and real limits. It manages the day-to-day. Every big call comes up to me in writing, with a recommendation attached.

What it actually does

One role, the whole operation.

Manages the factory

Places and chases every order, approves the proofs, works the container maths line by line.

Buys the freight

Competitive tenders; splits carriers so a season never rides on one supplier.

Produces every document

Invoices, packing lists, customs declarations, every market to its own rules.

Gets stock to the retailers

Department stores and marketplaces, booked, labelled, barcode-checked, out on time.

Manages the invoicing and cash

Every market invoiced, each one timed to bring the money in sooner.

Tees up my day

Loads my task list each morning and flags the calls that actually need me.

Proof · a six-figure account

A programme I couldn't have serviced by hand.

A global retailer, four territories, each with its own customs rulebook. The agent set me up on their portals and now produces every clearance document to spec, the reason the account is even possible.

Proof · end to end

Drop in a purchase order, and get back everything.

One PO from a premium department store, in. Carton labels, the booking form, pallet labels, delivery notes and the warehouse email, out, correct, on their format.

Proof · twelve months ahead

Never the “are we about to run out?” conversation.

Every unit tracked across the warehouse and the marketplace; every factory order and retail commitment mapped forward. You only ever see the decisions.

What it replaces

A whole desk, recruited once.

The desk it covers
Logistics manager Shipping coordinator Compliance officer Stock planner Invoicing clerk

One recruited role, perfect memory, and it never leaves.

The point

This is what “AI in your operations” actually means.

Not a chatbot, but a role, recruited, given limits, and left to manage the day-to-day while the judgement calls come to you. It doesn't just save time; it lets you take on business you couldn't otherwise carry.

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